Ethos

Beauty as a responsibility — The subject of Aesthetics has grown as we better understand how the world externalizes its inner convictions and how people consider beauty part of their lives. Driven by conflicts between the ideal and reality, interpretations of archetypes differ immensely across cultures and niches, yet everyone shares an inherent desire for beauty and contemplation of awe. How art is used to create a better world is not just a subject for academia and philosophers but also a duty to be put into practice by artists and creatives. The distinction between visual or sonic shocks and enriched experiences is greater than producing appealing materials. The main goal in the search for better aesthetics is to provide people with means to enhance their lives, not only through sensory mechanisms, but also by including the sublime.

Art as vocation — Our relationship with art is religious on levels that surpass our mere interpretation of a piece of music or a painting. Either by diving into deep religious concepts or flat, unappealing works, our relationship with art is a mirror to our convictions. The dimensions of interaction with artistic interpretations aren't horizontal, nor simply vertical, but involve a holistic involvement with art itself. Art can touch us only if it goes beyond the appearance. If our main goal is to reach for the divine (Colossians 3:23), the meaning of art is a reflection of that relationship between anima, mens et corpus.

Work & Character — Artistic practice is never detached from moral responsibility. Influenced by those concepts and philosophy, ethics has solid ground on which to flourish, avoid dubious acts, and focus on improving the connection between artwork and people. The Protestant ethic of work was very well documented by sociologists and history itself, and so was how it developed societies and their relationship with art. Here, we found no difference between the artisan and the art. Therefore, there's no room for contempt for subjects that aren't aimed at improving work relationships and benefiting people. The pursuit of artistic improvement does not excuse dishonesty, exploitation, or negligence in the process of creating. Therefore, no complacency must be given to unethical terms.