AI Can’t Dream
This is a trend subject, ultra-processed, and even if new, it's getting worn out before reaching its peak. Nevertheless, there's still interest, and some might not be looking at the…
Marcelo Baldin Petriaggi is a composer, sound designer, and creative director with over two decades of experience as the founder of Combustion Studio in São Paulo, Brazil. His work focuses on transforming sound into story and sensation, crafting original music and sonic identities for brands and creators, including names like Apple, Google, and Coca-Cola.
Marcelo is dedicated to exploring how sonic aesthetics can convey meaning and emotion, pushing the boundaries of music and sound. He shares his insights at festivals like DDD Milano, OFFF Barcelona, and Pixel Show São Paulo. He leads workshops in Europe and Brazil, delving into the philosophy of sound and its impact on human perception.
Sound Mind
I cultivate discernment in what I hear, create, and champion. I choose depth—sounds and music that demand attention and reward contemplation.
Sound Aesthetics
I craft sonic identities and curate music that upholds standards. Every project, every selection is an act of care—making beauty a deliberate practice, not an accident.
A sound mind develops through sound itself—choosing depth over distraction, craft over convenience, in what is created and curated. This discipline shapes both work and well-being: aesthetics aren't separate from thought, but integral to staying whole. By holding standards against cultural entropy, by making beauty deliberate in sonic practice and musical curation, the work becomes more than output—it becomes a way of maintaining clarity and health. The outer practice sustains the inner life.
Music for the Masses
Music for the Masses
When Andy Hildebrand accidentally developed autotune, the music industry experienced a significant shift toward pitch-perfect music. The aesthetics of mainstream music underwent a complete transformation. The mass-production industry could now…
The Death of Classical Music
The Death of Classical Music
Recently, I stumbled upon a YouTube video that was suggested to me, entitled "No Seriously, Classical Music is Dying". The video was not particularly viral, nor the author is massively…